I spent three days last week in Tampa, Florida, with Dr. Jerri Edwards, professor in the School of Aging Studies at the University of South Florida. She and I met with reporters at local newspaper, magazine and television outlets explaining the big picture of holistic brain health and the science behind brain performance improvement.
We are investing time in having these discussions because an important step in making the public aware of the need to proactively care for the brain through getting physical exercise, eating healthy diet, staying social engaged and challenging the brain through new and novel activities. The need for this information is critical as the population ages and articles appear (like the ones written following the BBC study) that don’t give weight to the existing body of data supporting the impact of brain training.